What is Account Based Marketing?

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Finally, it can be said that webinars are extremely customer-centric. They have a lasting effect and are particularly important for targeted marketing or relevant account-based marketing.

Read more:
8 Tips for Great Webinars
But how do you ultimately win over your ideal gambling data taiwan customers or companies? By convincing them before, during and after these live events.

This includes remaining unobtrusive and, for example, refraining from making calls before the webinar. Arouse curiosity, convince them with professionalism, but let customers come to you. Make a recording of the webinar available to new leads afterwards and regularly provide them with valuable content that suits their challenges and interests.

During the webinar, we recommend paying particular attention to the following points:
Even if it should be clear: the participants have not booked a promotional event. Always put your customers' needs before your intentions! The most important thing is that users perceive added value by participating.
Do the participants match the goals you have set? Find out which phase of the customer journey (most of) the registered participants are actually in and adapt yourself and your content accordingly.
Give participants a sense of what to expect: Start with a brief synopsis and information about what will happen after the webinar.
Avoid unnecessary information and ensure that the content is clear and understandable.
Create variety by changing your presentation methods: interview style between speakers, screen sharing, whiteboards and different camera angles are all used to liven things up.
Actively involve participants by inviting them to vote or encouraging them to chat, for example.
Demand the attention of participants regularly: ask questions and use “pick-me-ups” such as special slides, pictures or sketches.