HubSpot's flywheel includes the phases Attract, Engage and Delight. We translate these terms as attracting, interacting

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Attract: This is where prospects interact with your company for the first time and become part of your flywheel. First, provide added value – in the form of relevant content – ​​for the customer before the customer themselves becomes your added value.

Engage: Win over the potential customer and make the decision and gambling data switzerland purchase process easier for them. Guide them along the customer journey by convincing them step by step.

Delight: Your customers' success is your success. So make sure your product or service contributes to your customers' success. Serve your customers comprehensively, adapt and understand your customers' challenges - offer solutions before your customers' problems become apparent.

Become more efficient and measure success per phase
Ask yourself what you will invest in each phase and how you will measure the success of those investments. Finally, define your main strategy for each phase of the flywheel and measure its success using various metrics.

In the Attract phase, for example, you can see success in monthly website traffic. In the Engage phase, you first measure the users of your free offers and then the paying customers based on conversion rates. In the Delight phase, you identify your promoters and the customers who make further purchases with you.