The problem is that there is not just one cell phone, one tablet and one PC monitor, just as there is not just one browser, one email program or one app for them. So it is not possible to optimize for a few standards. Instead, it has to be a flexible construct that adapts to the respective conditions as optimally as possible and meets the challenges of operation and user-friendliness as best as possible. That is why responsive email design works with media queries that define certain behavioral rules for the display.
Basics for responsive mailings
To ensure optimal display, both user habits and the physical latvia phone number data characteristics of the device type must be taken into account. For smaller screens, this includes a different arrangement of the content, so that text is placed under the image, for example, rather than next to it, and the changed operation - finger instead of mouse.
You should consider these basic tips when implementing a successful responsive email design:
Use a high-contrast newsletter design so that the content can be read even in poor lighting conditions
Plan break points in the design and do not specify fixed widths to avoid left-right scrolling
Use buttons with sufficient spacing and size to enable touch operation
Minimize image sizes to reduce loading times
Get to the point quickly by using texts that are as short and concise as possible, and if necessary use a shortened mobile newsletter version
Regularly testing the display on different devices or with the help of a preview in the professional email marketing program
Don't just rely on mobile-optimized newsletters, but also adapt your own website accordingly so that the call to action doesn't become frustrating.