When it comes to external communication, it goes without saying that you should address the recipients correctly and appropriately; you don't want to leave a bad impression or be perceived as unprofessional or dubious. Internal communication should be no different.
1. Maintained database
The most important thing for a successful eLetter is a well-maintained database. This is the only way to ensure that your employees are addressed correctly and to avoid embarrassment caused by incorrect salutations. If you accidentally address your finance manager as 'Dear Mrs. Mustermann', you will get a laugh, but it will be an unpleasant one. This is precisely why it is important to set up the internal newsletter correctly in order to avoid unnecessary mistakes.
eLetter_this is how it works
2. High quality
An internal newsletter should also be of high quality. You should pay particular attention to the following points:
Visual appearance: eLetters to employees should be just as visually appealing as newsletters to customers. This also conveys a certain level of appreciation.
Readability & responsive design: The texts should cambodia phone number data be error-free and easy to read – on all devices.
Content: Soft topics, such as a review of the last company party, ensure particularly high response rates. Of course, there are also more serious occasions, but different topics can also be combined well in a common eLetter.
3. Data protection and security
You don't want employee data to be distributed across servers all over the world? Then opt for a solution where the data is managed in your own data center.
In addition, personal information should not be exchanged via email. For strictly confidential data, it is advisable to also use appropriate encryption.
4. Suitable IT solution
It is generally possible to send an eLetter from an employee's personal mailbox. However, as a rule, a separate mailbox with a bounce filter function should be used for this. And a recipient list in CC or BCC is also not recommended. This simply seems impersonal and makeshift.
Professional email tools offer far more options. They also offer better conditions when it comes to data protection and encryption.
Companies, government agencies, NGOs and other organizations typically enter into a long-term relationship when choosing an email marketing tool. Therefore, they should take enough time to select the right software.