How you can benefit from this example

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Netflix's success story shows that change management does not have to run completely smoothly to be successful. It can also take some time before the desired success is achieved. Nevertheless, companies should not give up prematurely. It is important that you create a solid plan and trust in it. As with Hastings and Netflix, you should be prepared, especially as a small company, for there to be resistance and setbacks at the beginning . This is when it is important to pull together and not give up. Do your own research, go through your plans together again and again and make your company future-proof. Above all, ask yourself how your customers' demands might develop and change in the future and adapt to them in advance.

2. Coca Cola stuck to an ongoing change process
The Coca Cola Company is one of the best-known companies in the world and was founded in the USA in 1892. The changes the beverage company has undergone are among the most intensive and lengthy ever and are therefore a perfect example of successful change management.

The company recognized early on how important ivory coast whatsapp data change was. The company's management was also certain that its success depended on employee engagement. Therefore, employee engagement surveys were carried out twice a year. This helped to identify areas in which something needed to be done.

Coca Cola also had to contend with strong competitors. To win the competition with rival Pepsi, which was particularly strong in 1980, Coca Cola launched New Coke. This was a different, sweeter version of their original product, which was not successful. The company immediately changed its strategy, reacted to the preferences of its customers and replaced the product with the older recipe of the drink. This continued to maintain the product's appeal.

This is just one of many change management processes that the company has gone through over time. However, one thing runs like a thread through the organization's efforts: Coca Cola responds quickly to the wishes of its customers while also addressing the values ​​and motivations of its employees. To ensure that the latter works well, the company has even created an integrated communication system that focuses on the employees' relationship with the brand.

How you can benefit from this example
The example of Coca Cola shows that cross-departmental dynamics are particularly important in change management. All employees should support the changes in your company. You should also listen to your customers and be prepared to act quickly and flexibly. Timely reactions and proactive action can be crucial for successful change management. Companies can only grow if they develop in line with customer requirements. For example, a basic product can remain the same but its packaging can be changed. Sometimes the introduction of by-products or the correct use of regular, modern advertising campaigns can provide the necessary impetus to stay up to date.