What to prioritize in technology in your annual budget

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Have you ever stopped to think why almost all companies are, in some way, on the internet? If the first thing that came to your mind was “because everyone is there”, you are not seeing the real potential of the internet. Yes, there are a lot of people surfing the internet, but you need to know how to transform this into real results for the company. What technologies could, for example, transform the online audience that is interested in your type of business into customers? The lack of this strategic view of technology is the main reason why many companies do not know what to prioritize in terms of technology.

To know what to prioritize when planning your company's budget, you need to take into account your budget and your strategic objectives. You also need to analyze the maturity of the technologies you already have, to know whether you need new technologies or just a good plan for the evolution of the ones your organization already has.

Our experience with more than a thousand projects over the last few years has allowed us to have clarity about the path that can be taken by any company that wants to achieve real results with technology.

Therefore, we decided to make a coherent list of what to paraguay number dataset in your digital technology planning, from the most basic to the most advanced, which will help your business connect and deliver the best possible interaction with your target audiences and, therefore, improve your results.

Let's go?

1. Website: opportunity generating machine
It may seem like a lie, but 45% of micro-enterprises in Brazil do not have a website, according to the 2017 TIC Empresas survey . Having a website is no longer an option, it is an obligation for any business that wants to remain competitive and/or conquer new markets.



Since many people are already on the internet, if your company is not there, you are already behind your competitors who are. According to the TIC Domicílios survey , almost 127 million Brazilians used the internet regularly in 2018, which represents 70% of the entire population.

Read more: Why invest in a new website

Furthermore, a website, even a simple one, is an initial step that provides the necessary foundation for future projects. A website, for example, can generate leads, that is, contacts that you can build relationships with and make sales.

This way, your website will not just be a business card, but a machine for generating sales opportunities .

2. Blog: Creating authority for your brand
Companies create blogs not only to improve their positioning in searches, but also to connect with potential customers. But if we think that presenting your company in the digital environment is the first step, the second is to generate credibility and authority for your brand.

With the change in consumer behavior, where consumers now look for references on the internet before making a purchase, investing in valuable content is a necessity. If your consumer has a problem that your product or service could solve, but finds content from your competitor when searching on Google about the subject, the possibility of them buying from you is much greater, after all, it was your competitor who helped the consumer understand how to solve the problem.

You need to show your potential customer that you understand their needs, that you understand the market and that you know how to solve the problems they may be facing. Your content can therefore convey security to the consumer, leading them to have more confidence in your company and to buy from you.

Click here and see other reasons why you should start producing blog content today.

3. Software: scaling internal and customer processes
Not implementing new technologies in your business could mean falling behind. This is a world where the volume of data grows by quintillions of bytes every day. Therefore, all companies that invest in technology need to have a budget prepared to be able to handle this data.

Solutions that facilitate communication and automate your business demands are necessary and valuable. Therefore, once you have established channels with your brand, we recommend that you consider investing in automation systems. Centralizing data, automating reports, all of this and more allows your teams to produce more and reduce your operating costs.

There are many software options available on the market that can help you automate your processes and increase your employees' productivity. However, sometimes they don't deliver everything you need, and in this case, it's worth investing in developing your own system. To do this, simply analyze the impact that this investment will have on your annual revenue and how much return it will bring to know whether it is necessary to prioritize it at this time.