What is it? A media plan is a marketing tool that helps effectively manage the promotion of a product or brand and distribute the advertising budget. It is a table that displays the advertising placement schedule for a certain period of time, as well as detailed information about the placement channels and sites, financial costs, projected results and expected profits.
What to pay attention to? A media plan can be simple or complex depending on the number of indicators considered in it. In order for it to bring structure, clarity and efficiency to the work, it is important to compile and analyze it correctly. Useful analytics services will help improve and facilitate this process.
The article explains:
What is a project media plan and media planning
Why do you papua new guinea email list need a media plan?
6 Basic Principles of Media Planning
Media plan structure
How to create a media plan
Top 7 Media Planning Software
Media plan for contextual advertising
3 Important Media Plan Indicators for Targeted Advertising
Media plan for a PR campaign
Media plan examples
Evaluation of the effectiveness of the media plan
Checklist for determining the correctness of a media plan
Frequently asked questions about the media plan
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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What is a project media plan and media planning
A media plan is a document that includes a complete list of advertising activities for a specific period with exact deadlines for their implementation and an estimated budget.
Media planning is the process of compiling a list of marketing activities aimed at promoting a product, service or brand as a whole.
During media planning, marketers determine the optimal channels for interacting with the target audience, methods of delivering information, timing of placement of advertising products, and allocate the budget.
Media plan
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When creating a media plan, specialists rely on the sales funnel, that is, the path that the consumer goes through from the first acquaintance with a product or service to the moment of its purchase.
This tool helps to solve several problems in media planning:
Comprehensive analysis of the sales process.
Identifying and eliminating errors made during product promotion.
Forecasting and preventing losses.
Calculating conversion and increasing it at every stage of marketing activities.
The sales funnel is created separately for each product and includes several consecutive steps that steadily lead the consumer to purchase. This tool is a schematic description of all stages of communication with a potential client, characteristic of a specific business.
A media plan is usually made in the form of a table. Here is a typical example for an advertising campaign limited in time and budget: