The unidentified world of archetypes provides many opportunities for reflection on this topic, which is certainly disappointing.
The first mistake is to hand over the process of developing a personal brand without fully immersing yourself and gaining the necessary knowledge on how to use your brand book.
The second mistake involves working with archetypes and creating your own brand without the help of a mentor.
The mistake is to choose a core archetype that you like but is missing from dominant companies, even though it has already been defined.
It is necessary to take tests to morocco email list determine your archetypes from various authors and adjust your own brand based on the results obtained after testing.
Conducting target audience analysis
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Working only with dominant or leading archetypes, without taking into account the most important life strategy, is a mistake.
Building a personal brand using five or more archetypes, even if they are dominant, is also considered a mistake.
When working with clients, no additional methods are used, coaches are not asked questions, and there is no unpacking of one’s own brand.
Of course, there are many other mistakes, but the ones listed above are the most common.
Frequently Asked Questions About Brand Archetypes
Selecting an archetype is one of the most exciting stages in the process of developing a brand platform. At this stage, you can safely try out different options, change archetypes to understand which one will best meet the needs of the target audience. Readiness for experiments and systematic testing of hypotheses will help you select the most optimal option.
Is an archetype obliged to occur in its pure form?
Most brands have ambiguous archetypes, often being a mixture of several types. Combining different models gives a brand a special uniqueness. A company that has chosen a single archetype, the "Hero", will face difficulties in adhering to all the characteristic features of this type. Supplementing the Hero with elements of the Lover or Parent will give the company a certain uniqueness in communication and behavior, and will also help to determine its communication style.