P – additional profit received through product promotion activities in rubles.
This indicator is very common and informative when assessing the effectiveness of promoting goods or services. It reflects the profit that is obtained from each ruble invested in marketing activities to promote a new product.
It is necessary to take into account that the interpretation of the indicator of additional profit (P) is difficult, since it requires a clear allocation of that part of the profit that was obtained as a result of events to promote goods on the market. For a more accurate determination of the value, it is recommended to compare the profit in periods with and without events to promote the company.
Read also!
"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
Target coefficient
In addition, to analyze the effectiveness latvia email list of promoting new products, the company "Satellite" can use the method of target alternatives with the calculation of the target coefficient. This method allows you to compare planned and actual indicators, assessing how successful the investment in promoting the product has led to the achievement of the set goals. The calculation of the target coefficient can be performed using the following formula:
K = (Pfact / Pplan) × 100%
Where:
K – is an indicator of achievement of the planned volume of profit, which is expressed as a percentage.
Pfact – represents the actual amount of profit received as a result of product promotion activities, measured in monetary terms (rubles).
Pplan is the planned amount of profit that is expected to be obtained as a result of carrying out activities to promote the product, which, like Pfact, is expressed in rubles.
This approach allows Satellite to more accurately assess its achievements and determine the necessary adjustments to improve the effectiveness of product promotion.
Changes and revisions to the marketing plan may be made as needed to ensure optimal use of resources and maximum profits. This will help strengthen the company's position in the market and ensure sustainable growth in the future.
Sustainable growth from promotion
Source: shutterstock.com
It should be noted that the promotion of a new product can be considered as an investment object. This means that the effectiveness of the promotion directly depends on the success of the investment of resources and the profit received from them.