5 Usability Issues That Are Hurting Your Website

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Whether searching for information or making a purchase, consumers need to find what they are looking for without difficulty. Otherwise, they may contact another website. In this context, usability issues can directly compromise lead generation and traffic acquisition.

It is no exaggeration when we say that digital experience is essential and should be a priority in your marketing strategies. Want to know more about this subject? Keep reading!



Can a website's usability issues iran number dataset with the customer experience?
For your digital business to be a reference, it is very important that it meets the needs of consumers, who are increasingly demanding. Therefore, it is essential that, when browsing your website, they find practicality, speed and a positive experience.

After all, in a competitive market, every detail counts - and a lot - when it comes to choosing a brand when making a purchase . Every experience that a consumer has through digital channels is a great business opportunity.

A survey conducted by Zendesk showed that 74% of users may change brands if they have difficulty in the purchasing process.

Factor that impacts a company's results, because:

It harms the brand’s expansion in the market;
Reduces the organization's revenue;
Increases costs for sponsored ads.
When browsing a website, people consider each experience that contributes to their journey. For example, a page that takes more than 6 seconds to load generates negative feelings in the user.

In short, your website should be useful and enjoyable for your leads. It may seem obvious, but many brands are not even aware of the usability issues their website has.

Therefore, the entire strategy must be thought of from the user's point of view, taking into account:

Usability of communication channels;
Website efficiency;
Sensations that they cause in the user during every interaction with the company;
Quality of the relationship between brand and consumer.
The chance of a consumer who had problems during interaction with the brand returning to interact with it is small.

The same research conducted by Zendesk showed that organizations that invest in customer experience increase revenue 4-8% above the market.

But do you know the difference between usability and user experience? That’s what we’re going to talk about now. So, keep reading and get rid of your doubts once and for all.