Position yourself as the customer's partner

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Which people are involved in the decision-making process and what different perspectives arise from this?
Is there a desire to test the offer before making a purchase?
Are there any additional precautions that need to be taken? (e.g. an implementation or training plan)
Our tip: Use satisfied customers as testimonials to let others speak for the quality of your products and services. In addition, explanatory videos, extensive but understandable FAQs, well-prepared support documents and white papers can create trust and convince.

Closed Deal:
Congratulations! Your buyer persona has croatia whatsapp data finally made a purchase. Once the customer has decided to buy, the work is not over yet. Now begins the customer retention phase , which should be characterized by good support, quick responses, and continued excellent content. Most buyers are now looking for best practices or implementation guides so they can get started right away.

Our tip: Create content that provides tips on how to use your product more effectively. If your customers learn how to generate added value with your product, they will remain loyal customers for a long time. The best buyer personas are not just customers, but evangelists - people who are so enthusiastic that they recommend your product to others.

Conclusion: The Buyers Journey as the Key to Marketing Success
If you know the buyer's journey of your target group and provide the right information at the right time, you can significantly influence purchasing decisions. It is important to produce content for all three phases of the buyer's journey in order to be able to accompany your buyer persona on the entire journey. Overall, however, the more present you are on the Internet and provide useful answers, the more likely people are to buy from you. Especially in new industries where there is little information available on the Internet, you have the opportunity to become a thought leader and reach people where they have questions.