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Which strategy is better suited to the company in question, or whether a mixture is the perfect solution, must always be considered in context and taking into account the resources available. The size of the company, market developments and the presence of a brand can also play an important role in the selection.

However, there is one thing that both gambling data uk approaches have in common: In order to successfully conduct inbound and outbound marketing, the customer should always be the focus.


Episode 2: What is inbound? What does an inbound marketing agency do?
Sep 12, 2024



The Importance of Inbound: Relevant Information for Real Prospects
Inbound marketing has the clear task of generating leads. However, unlike classic outbound measures, this is not done by drawing attention to yourself and your products (push strategy), but by offering high-quality content that draws a potential customer's attention to your company, services or products (pull strategy).

Traditional outbound marketing measures have produced increasingly poor results over the years. The mass approach does not address individual problems. And today's customers are put off by the mass of advertising. In addition, the extremely high advertising costs are often offset by success that is difficult to measure.