How to choose a qualified digital marketing agency

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Working with qualified digital marketing agencies offers your business the opportunity to develop your brand through a wealth of niche skills, resources, and talent that align with your business goals. Just as accomplished, certified professionals choose to work as a digital marketer in an agency for many reasons: from the wide range of clients and projects to growth opportunities in their career.

It can be hard to define your exact needs when a cell phone number list pproaching an agency for the first time. For example, if you plan to focus on using SEO and PPC, then hiring a marketing agency that holds certifications in these methods would be the sure-fire way to steadily grow your business. But if your requirements are still undefined, you should look at agencies with a variety of certifications and experience across the industry.

To better understand if an agency will suit your needs, you should assess their website and other platforms to make sure their expertise covers the areas of digital marketing your brand will benefit from, now and ideally in the future. You’ll want to feel assured of their level of commitment to staying up-to-date and in-depth with their expertise, through renewal of their relevant certifications as well as engagement within the community.

The most sought-after certifications
Although there are many online marketing courses with certifications that agencies and professionals can acquire, we’ll look below at two that are in particular demand: Google and the Digital Marketing Institute.

Google's certifications are in demand. A 2021 report from CMSWire showed that about 220 job listings per day on SimplyHired and 125 on LinkedIn Jobs included a prerequisite of Google AdWords and Analytics IQ certification. And at the Digital Marketing Institute, 62% of graduates say their DMI certification helped them get a salary increase.