Measuring Facebook Conversions

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To measure conversions from Facebook ads, you need to install the Facebook pixel and its so-called “custom events” on your website – these are pieces of code that monitor user behavior on your site.



You can do this yourself (for example, with the help of Google Tag Manager or WordPress usa rcs data plugins) or with the help of a developer. However, without this step you won't be able to measure the results of your actions, so you simply have to go through the process.

Most people install Facebook pixel events primarily to use the aforementioned Purchase-optimized ads (Conversions ad objective) or product catalogs. Without these codes, they can't be triggered because Facebook doesn't know what a purchase or, for example, adding to a cart on your site actually is.

Facebook is currently implementing a system that itself monitors and recognizes clicks on buttons or key subpages and assigns specific names to events based on this, but this system is far from perfect. It registers far too many events that did not happen at all. So it will be a long time before it is possible to rely entirely on automatic implementation.