If this channel stopped working from one day to the next?

[sumaiyakhatun26]

Or we run a Google Ads campaign, 90% of the queries come from that and it's fine. And then my second question, a half-sneaky one, is this: What would you do?
And the responses are of course usually defensive first, like, well, how is it supposed to stop working, it's been working for years and so on. And then we go back, I say, let's do a simple thought experiment. What would we do if this channel suddenly stopped working?

Unnecessary risk
Because as long as it's good, it's good. But when it stops being good, it's not good. To paraphrase russia rcs data a bit another quote from Father Twardowski, I think. So it would be a good idea not to put all your eggs in one basket, as they say, and build your presence in different, in the media. Times change, algorithms, and this is especially true in the context of paid campaigns, change. And everything that works may be available today, but not tomorrow.


For example, things like LinkedIn Science Navigator, currently work in one way, in a moment they may work differently. The databases you buy now may still be responsive, in a moment they may not be. Marketing is always a system. And when assessing its effectiveness, this is also important. You can't look only at how one specific fragment works and try to approach it holistically.