4 strategies for social media on special dates

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I'm sure you have some special date that you look forward to all year long, right? These most anticipated moments of the year are excellent opportunities for those who have a business and want to boost their sales.

According to the Webshoppers report by Ebit | Nielsen , in 2021, 34% of Brazilian e-commerce revenue came from special dates. Therefore, to take advantage of the enormous potential of these moments, it is essential that you have good social media strategies , which will help your business stand out from the competition and connect with your audience.

Check out the main strategies for social media on special dates below!

How important are good strategies for special dates and major events?
Many commemorative dates have great australia number dataset and cultural appeal , such as Black Friday, Christmas, Easter, Mother's Day, Valentine's Day or even major events such as the World Cup.

This makes people more willing to spend during these times of the year, whether to buy someone a gift or even to take advantage of exclusive offers and discounts at the moment and buy something for themselves.

Therefore, having good strategy planning for social networks , such as creating creative, relevant content that stands out from your competitors during these periods of the year, can help your business attract new customers, engage your audience and even create interactions .

Oh, it's worth remembering that the main commemorative dates for retailers to boost their sales and expand their business even further are:

Easter;
Mother's Day;
Valentine's Day;
Father's Day;
Children's Day;
Halloween;
Black Friday;
Christmas.
After all, what are the main strategies for social networks on celebratory dates?
Check out a series of tips here that will help your business take advantage of the potential of these important dates and create good strategies for social networks.

1. Choose the most relevant dates for your business and the niche in which you operate
Gather all the relevant dates for your business and your ideal customers, considering the profile of your target audience and the products and services that can be sold. Then, separate the most important ones that have the potential to be worked on.

2. Prepare in advance
Organize the selected dates on a calendar and understand the potential that each social network has to offer, so that you have time to think and execute the necessary actions. This will help your company evaluate which channels are worth investing in and which actions to take.