Facebook Video Custom Audiences – What Is It?

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Video Views Audiences are created in a similar way to other Custom Audiences on Facebook.

You create a community of users who have watched your video and then use it to target or exclude in campaigns.

A significant limitation is the ability to reach only content recipients on Facebook or Instagram (and not, for example, your YouTube channel).

Video Custom Audiences – What are the Types?
What are the criteria for creating a video audience? You have two options.

The first is the time users spent watching the material (three intervals: more netherlands rcs data than 3, more than 10 and more than 15 seconds).

The second is the percentage of the video length that they watched (four intervals: at least 25%, 50%, 75%, or 95%).

When selecting an audience, it doesn’t matter whether a user only saw a thumbnail of a video in the feed, clicked and zoomed in, or watched it via Facebook Watch. It also doesn’t matter whether they watched it with sound or in mute mode.



How to choose criteria for creating a target group?
Which of the above criteria should you use when creating your audience? Consider the content you have (how long and engaging are your videos?) and your needs (what is the goal of the campaign?).