Organize an editorial calendar

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From changing your company profile avatar (if it makes sense for your brand and your customers) to special Christmas and New Year posts, nothing can be left out of your social media this holiday season.

This is a unique opportunity to make yourself seen among so many other profiles .

Just think that the next chance to do this will only be in 2024!

Invest in collaborative posts, make the most of Christmas trends, Christmas and New Year gifs, and try to use as many resources as possible on the platforms to engage with your vp maintenance mailing lead audience. For example : question boxes on Instagram.

According to data from Hootsuite Social Trends 2024, users who interact more with your profile feed tend to see your stories more, so make the most of this information to engage your audience.

3) Create themed discount coupons
Do you work with e-commerce ?

One idea for this end of the year is to create themed discount coupons, such as NATAL20 , which gives a 20% discount on the purchase or R$20.00, or ANONOVO10 , with the same meaning, but aimed at a 10% discount or R$10.00.

This way, you have a good bait for your lead to come to you and convert into a purchase on your website.

Don't forget to promote it on all your channels (social media, website, email marketing, partner influencer ...) and, of course, measure the results at the end of the period.

4) Try to get closer to your customer and/or supplier
If you already know all of your customer's needs, desires and behavior, use this to your advantage when working on your end-of-year marketing.

Approach them in the way that makes the most sense for your business: it could be a special Christmas or New Year email (with the coupon we mentioned earlier!), a gift/souvenir thanking them for their partnership throughout this year, a contest/draw on social media with a good prize, among others.

Oh! It's also worth considering something along these lines for your suppliers, after all, they've also been good companions throughout 2023, haven't they?

5) Consider increasing your media budget
There's no way around it: if the advertising auction on media platforms already has a busy and fierce competition normally, at Christmas and New Year, this takes on even greater proportions.

After all, everyone wants to get a little attention from their prospects and potential customers!

According to data from the consultancy Nielsen, through its Annual Marketing Report, 64% of marketing professionals expect their digital advertising budgets to increase next year.

So consider increasing yours a little more too!