All you need is a sheet of paper, divide it into 9 elements and respond to each of them according to the needs of your project. The value proposition of the canvas for your business plan can determine its success.
Canvas model for businessStarting a business always involves an obstacle course that we must overcome in order to achieve success in our business. It is not always an easy path and questions like 'where to start? Will I be successful?' make us hesitate when it comes to getting started. Therefore, preparing a business plan will make these questions disappear and will help us to be aware of our reality regarding a new company. When it comes to getting started, the value proposition of the canvas is evident.
First of all, a business plan is more than necessary. This is the kenya phone number data document that will allow you to know how your business will work: its objective, potential market, competition, added value… We will also set out in this plan the initial investment we are going to make, the financing we need, how to position ourselves in our target market and the estimated value of our income and expenses in the short and medium term. The latter will allow us to check the profitability of our business and the time frames in which we will obtain profits. With the canvas method, you will be able to define your business strategy in a simple, dynamic and effective way.
Value proposition and canvas: the model that has revolutionized business plans
Business plans have also evolved and are far from being crude documents that only economists and labor experts could decipher. In 2010, Alexander Osterwalder devised the canvas method in his book, based on his own doctoral thesis, Business Model Generation : a proposal for a business model based on innovation and new ways of creating, delivering and capturing customer value.
The canvas method seeks, through a comprehensive model, to analyse the company as a whole that serves as a basis for the design and development of the business model to be implemented. Experts consider it a strategic innovation tool within our reach and very intuitive to apply to our company, whether it is an SME or a large company. The canvas is, therefore, a very simple mechanism to help you define the business model and business strategy of your organisation.