How to Collaborate on Joint Research for Dual Benefits

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Monetizing Celebrity with NFTs For artists , too, NFTs represent a way to reconnect with their fans – and to rake in some serious cash. This is an opportunity to seize in the post-lockdown era, when revenue from live shows has dried up, and revenue from streaming is tiny. In early March 2021, American band Kings of Leon was one of the first to offer their album as an NFT, giving buyers exclusive perks, ranging from an animated cover to a VIP ticket to watch the idols perform.111


Many artists have followed the gambling data indonesia trend: Gorillaz , The Weeknd , Grimes , and DJ 3LAU , who raised $17.5 million from the sale of 5,900 NFTs. And influencers are not far behind in taking advantage of the lucrative metaverse business: Paris Hilton launched her own metaverse in December, a virtual island in Roblox, where her fans can buy virtual bags or even virtual jet ski rides. NFTs in sports Deloitte estimates that by the end of 2022, NFTs for sports media will account for more than $2 billion in transactions.


That’s about twice as many as in 2021. NFTs are a new way to engage communities and provide additional revenue for sports leagues, teams and athletes, whose revenues have plummeted during the pandemic. In October 2020, blockchain specialist Dapper Labs launched NBA Top Shot, an NFT platform backed by the NBA. It allows fans to buy, sell, and trade basketball highlights in the form of trading cards. More than a million users are claimed by the end of September 2021. Dapper Labs now wants to expand its concept to other sports and is already building a similar platform for the NFL.