Advertising in social networks and messengers:
The Ministry of Economic Development of Russia and the Association "My Business" conducted a study and determined how entrepreneurs in Russia use social networks and messengers for their promotion.
As expected, VKontakte became the most new zealand consumer email list popular platform - it is used by 38.5% of respondents, Telegram took second place, with 23.2% using its capabilities.
46% of respondents also identified VKontakte as an effective sales channel:
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Source
At the same time, 69% of entrepreneurs use paid promotion tools: targeted advertising is the most popular, chosen by 27% of respondents, followed by paid posts in communities, and only 13% order advertising from influencers.
I recommend that you read the study, and you can learn how exactly to promote B2B brands on social networks from this article .
Enjoy learning and successful application!