Guarantee of increasing website conversion (most often an online store)

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Scheme 7.
A new scheme of work offered by contractors is increasing the conversion rate of a website. As a rule, to work according to it, an online store with a configured analytics system is required (the necessary minimum is the transfer of data about data sources, search queries, and completed orders to the system). At the same time, the contractor's offer usually looks quite attractive to the business owner: "The mexico consumer email list conversion rate in your store is 0.5%. This means that 5 visitors out of 1000 order something in your store. We will analyze your site for 30,000 rubles and increase its conversion to 0.7-0.9% per month. In case of an increase in conversion, you pay us "XX XXX" rubles for every 0.1% of growth." It would seem to be an attractive offer. And often the quality of online stores is such that it is really not difficult to achieve an increase in conversion.

But what will the contractor earn if your store is perfect and there is nothing to improve? In this case, the contractor has taken precautions - from the analytics system, he selects those search queries for which visitors have already made orders, and provides contextual advertising for them, without turning on the data transfer mode to the analytics system.

As a result, with a slight increase in traffic, the number of orders in the store increases, and the client is happy to part with the payment. The only problem is that after the contractor's work is completed, the conversion rate will most likely decrease to the basic indicators.

So, now you know how popular "guarantees" and schemes work. What to do with all this?