The cheapest clients are the ones that are recommended.

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Step 7. Recommendation

And, naturally, the most important indicator is CRV (customer recommendation value) - how much money was earned and saved with the help of clients that came by recommendations.

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KPI at this stage:

CRV
how much did you save by not taking the client lebanon consumer email list through the cycle from scratch



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Performance-based marketing is a multi-level integrated marketing
Performance-based marketing includes:

Building a system. From identifying real needs (and/or forming them) to making a purchase decision.
Carrying out comprehensive work at all stages. For each - its own landing pages, its own series of banners, letters, videos, its own scripts.
The ability to measure key indicators at each stage of project implementation.

In Russia, for some reason, only the third point is understood as performance marketing. This is a mistake.