How to set up media advertising in Yandex

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Setting up media campaigns differs from setting up contextual advertising. Let's look at the algorithm step by step.
1. Go to Yandex.Metrica for media advertising . Create an advertising campaign - not in Yandex.Direct, but here. 2. Select the dates and create a new advertiser. This is necessary in order to set attribution parameters. You need to specify the period during which the conversion after a click (post-click) or impression (post-view) will be counted. We usually specify the maximum - 30 for post-click and 90 for post-view, to track the maximum possible number of conversions. 3. Set key goals. The indicator plan is an optional field to fill in. However, to track the set media plan, it is worth setting the indicators in order to adjust the further strategy. 4. kuwait consumer email list Placements. Each placement is a group of ads (targeting), which you will later use in campaigns, so we recommend naming them consciously. 5. Create a landing page. This type of advertising does not support dynamic parameters, so you need to enter them manually for.