Millennials, what now?

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In recent months we have suffered an impact that has had a greater or lesser impact worldwide. Right now, we know the first consequences that this phenomenon is having on a business, political and social level, but what trends and consumer habits will COVID mark on the biggest consumers of today and the future, the millennials?

Although no one has a crystal ball, various studies analyzed are beginning to outline a horizon that will affect the work, leisure and relationship habits of this demographic profile.

It is common knowledge that uncertainty about a panama number dataset wave of the virus will affect decision-making. As IEBS points out, the feeling of “collective fragility at a global level” will modify our consumption habits and increase the movement towards collective trends and social change. However, uncertainty seems to be part of the DNA of millennials = insecurity is normalized.

BETTER EDUCATED GENERATION vs CRISIS


What trends are we seeing after the crisis?
This generation has lived in the “logic of more”, more education, more relationships, more work, more leisure.

We analyze post-COVID trends in different areas:
The work
As various anthropologists and sociologists point out, the concept of “living well” needs a new meaning and millennials look for something in work that makes them vibrate , that gives meaning and value to their lives. New work models are opening up to us from which they could benefit.

Is the gig economy a solution?



According to the 2019 millennial survey, only 6% of millennials were working in the gig economy at this time, although 61% would be willing to work on projects. The lockdown situation has forced many to become familiar with a new work model, based on self-responsibility, more oriented towards meritocracy and goal-oriented work. The preference of many for this new model is a clear trend after the coronavirus.

Teleworking is here to stay
Teleworking is a reality that has not been such a big shock for this generational group.