The trigger for the abandoned cart email series is an unfinished checkout

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Another way to do it is to ask the user to create an account in the second email, go to the preferences page to segment the list and create relevant content.

Letter No. 3
The final letter in the series is a bonus. france consumer email list Offer a limited-time discount coupon—two incentives to make a decision.

Fun fact: Welcome emails with coupons have a 2.5x higher transaction rate than emails without coupons.

Abandoned Cart
According to the Baymard Institute, 69% of users who add an item to their cart don't complete the task. But that's no reason to be upset. Business Insider claims that 63% of abandoned carts can be revived with the right strategies.

There can be many reasons to abandon the cart, but the main ones are as follows:

unexpected price or delivery terms that appeared when placing an order;
searching for better deals on competitors' websites;
there is no preferred payment method among those offered;
I got distracted and forgot to finish placing my order.
. This email series is aimed at getting the user to complete the purchase process.