The idea was to somehow address a low open rate

[sumaiyakhatun26]

Lesson Three
Automation and best practices from the internet are great, but you have to be careful with them. If you’re in marketing or sales, you’re probably constantly looking for inspiration for new activities that you can implement, probably on every channel you use.

I once came across an interesting thing called a last chance email. or click rate. The advice sounded very sensible: separate a segment, i.e. a fragment of your database, then send them an email in the style of "see you, goodbye", in which you write directly that they are clearly not interested in your content, because they do romania rcs data not open, read or click on it, so basically why should they be in your database. And from then on communicate with a smaller part of your database, but with really active people. I read it, I decided that it sounded sensible. I can say that it was one of the most engaging newsletters that I sent at that time. But it was not the engagement that I wanted. Because some people simply felt offended. I received a lot of offensive messages, there were also people who wrote to me that it was some kind of mistake, because they receive every newsletter, they read everyone, they click every other one.

Today I would do it differently. I would simply segment the people who don't open my correspondence and then send them a separate message like, "Are you sure you don't open them, are you sure you're still interested, please let me know." It's great to look for inspiration, but you always have to bring it into its context.