What you need to consider before implementation

[nusaiba129]

This hypothesis is relevant for premium niches. In other cases, it may work worse.

1448_4.pngThis is how the bid adjustment by solvency looks like in the campaign settings


Dynamic Search Ads
These ads are not created manually, but are generated belarus consumer email list automatically based on site data or a feed for each product, depending on the user's request.

Another advantage of such ads is bypassing the limitation of impressions for low-frequency queries. When we make regular text-graphic ads, it is almost impossible to get many impressions for such queries.
In the case of dynamic ads, if the algorithm considers that we match such a query, we will be able to get impressions.

1448_5.pngAn additional place for displaying dynamic ads is the product gallery.

Result: growth of coverage and subsequently leads.