Addressing the target audience in the ad text

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Optimize for a goal higher up the funnel
YAN: advertising by high-frequency keywords containing a service or product
Retargeting those who have not completed the target action, but may be interested in the future
Changing the USP (advertisement, landing page, quiz)
Targeting by keyword "service + competitor name"
Targeting by profession
Testing different display strategies
Back in March, Google suspended the Google Ads service in Russia, which led to the complete dominance of Yandex.Direct. Budgets planned for promotion in the two search engines were distributed between other channels or given entirely to Direct.
Naturally, you want to work with budgets effectively, attracting as many applications as possible. To do this, we recommend testing as many hypotheses as possible. Our direct marketing specialist Victor australia consumer email list Desaga has collected 27 working hypotheses that brought him positive results on Completo projects - all of them relate to the B2B market.

Advertising by keywords containing the name of the service/product
Use queries that contain the names of the products or services being promoted, along with a “selling supplement” such as: “buy”, “order”, “turnkey”, “services for”. This will increase the likelihood of reaching the target audience and its specific need.