Where to start: focus on your audience

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General advice: To determine the optimal settings, start by understanding your audience.

Let's return to the Hunt ladder - when launching campaigns, we divide the audience into 5 conditional steps according to the degree of "warming up", where:

1st stage — the coldest, demand has not yet been formed. As a rule, at stage 1 there may still be no pain or need. All broad targeting settings of VKontakte can be attributed to the first stage.
Step 5 — the most loyal users who already know about yourbrazil telegram data product, company and trust it. Step 5 includes subscribers of your group, current clients, website visitors from search advertising and organic search results.
First of all, focus on step 5, since here users already know about you and your product and you will get sales from advertising faster. As the audiences burn out, go down a step.


Testing offers and landing page
When testing new offers and landing pages, it is important to track not only the cost of the application, but also the percentage of their qualification.