The click rate also tends to be higher than

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Greater traffic in the online store As Google Shopping results are the first to be displayed in product searches, it is natural that they attract greater interest from the public. Furthermore, the State of Search Brasil survey, promoted by the Hedgehog agency, demonstrated that search engines are the first step in the purchasing process for Brazilians, even for those carried out in physical stores.

than text ads because the attractions for consumers are gambling data china user list also greater. Users have access, right away, to data such as price and image of the product, two factors that weigh most in their choice to click and buy. More qualified leads When your persona searches for a product on Google and analyzes the options that Shopping promotes, it is because it is already at an advanced stage of the sales funnel.

At this stage, they need little information to carry out their purchase intention. For example, the consumer who searches for “smartphone” has, at the very least, an interest in purchasing, right? By having access to the price, photo, store, installments and even reviews from other customers, they will be able to decide whether or not the product meets their expectations.