Success Story: Roberto's Real Estate Project

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Did you know that the success of a real estate project depends not only on the quality of the construction, but also on a powerful and well-funded marketing strategy?


This is the story of Roberto, owner of a construction and real estate marketing company in Bogotá, Colombia, and how he transformed fear and uncertainty into resounding success.


Roberto had spent years building a solid reputation in the real overseas chinese in usa data sector. His company was known for developing high-quality projects in the city. However, in 2022 when he decided to launch a new luxury housing project – a mix of houses and apartments – with the ambition of selling 100 units in the first year, he encountered an unexpected challenge. The total value of the project was $20,000,000, and initial sales were not meeting expectations.


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At first, Roberto thought that his company's reputation and some social media ads would be enough to attract buyers. He trusted that his reputation and the quality of the project would do the job. So he decided to allocate a minimal budget to digital marketing and advertising. But, as the months went by, fear took hold of the company. Despite his efforts, he had only managed to sell a few units. Unease spread among managers and owners. " What will we do if we don't manage to sell? How will we deal with the losses? " they asked each other in meetings, their faces marked by worry.


Desperate and feeling like the future of his project was in jeopardy, Roberto decided to seek help. That's when he met Alejandro Turola of Studio MIOS, a real estate digital marketing specialist . In a tense meeting, Alejo told him: " Roberto, to reach your sales goal, you need a significant investment in digital marketing and advertising. You already have an effective sales department and it's important to feed it to achieve results. If you don't take action now, this project could fail or take too long to sell."


Alejo's words struck a chord. Roberto understood that he had to act quickly to save his project and protect his company's reputation. With the support, albeit fearful, of his team, he allocated a little more than 1.5% of the total projected sales value to a new real estate marketing strategy.