What guarantees support your product?

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You've explained what you sell and how much it costs, in fact, you've done an excellent job detailing the benefits of your products and services, but those are just words.

To be honest, everyone who sells something is convinced that it is the best in the world and tends to give subjective descriptions. An Internet user who might be interested in your product needs to have objective opinions, for example, he needs to know the experience of other customers ; that is the best endorsement of all.

How do you do this? Simple, with a testimonials page or a product reviews page .

This information should be clearly identified in the menu pages of your website, because your potential clients, even unconsciously, are looking for someone to endorse the offer you are making.

Now, I understand that you may not have any clients to give testimonials at first, but that is not a limitation. With a good marketing and advertising strategy, you could manage to send sample products to members of your target market so they can try them vp maintenance email list out and give their opinions. This is a good strategy to generate comments that endorse the quality of your products or services.

If you sell a product or service that is endorsed by a certifying institution, then you can use this page to explain it. For example, in stores selling security products, such as locks, the quality certificates of the brands they sell are often used.

In short, you must use this information to make the user trust what you are selling .

How do I get in touch?
After you have offered your products and the customer has shown interest, you must offer ways for them to contact you, either to purchase or to answer questions.

Contact pages often serve this purpose. Nowadays, there is no website that does not have a contact form. In fact, these are very useful for capturing information from potential customers who you can then convince to buy your products or services.

Contact methods should not be limited to online communication; if you have contact numbers, add them to this information.

A tip beyond the structure of a website, try to respond to your customers' requests efficiently . If you offer phone numbers, answer them; if you offer email communication, respond as soon as possible.

Legal information
As such, the Internet user is not looking to answer legal questions about your website, but you are obliged (at least in Europe) to provide this information and to comply with European regulations for the use of personal data and cookies .

These pages appear on every website and, although almost no one reads them, they are mandatory.

A page that is often useful if you sell products and services is the terms and conditions of purchase and sale and return, claims and refund policies page .

Each business has its own conditions regarding the sale of its products and this page allows users to find out what resources they can use when making a claim. Obviously, the conditions of sale must be adjusted to the regulations of each country.