An obvious relationship: how can you personalize

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And how to start this planning? Each brand, each product, each customer profile requires a different approach and strategies. But the basis of preparing for personalization in marketing follows the same logic regardless of the type of campaign you want to implement. See the steps to engage with customization. Listen to your customer and get to know them well returning to our conversation a few topics ago, the use of data in personalized marketing is all about knowing and understanding the type of person you want to attract and delight.

your language if you don't know the recipient? Customer bc data vietnam user list focus is a must in marketing, even more so in strategies as sophisticated as this one. So make sure you have enough data on your audience before you even start your planning. This collection is done on a few different fronts: tracking analytics data on websites and social networks; opinion polls and surveys; behavioral study in a controlled group of ideal audiences; direct interviews with customers and satisfaction surveys.

Data from these different sources leads to identifying the most relevant points in the relationship with the public: identification, language, sales arguments, habits, etc. This is where your personas emerge, the profiles that will guide the personalization of your content according to the expectations of each person in contact with your brand. Use data to segment the public I mentioned more than one buyer persona in the previous item on purpose: marketing personalization often requires greater granularity in your audience view, with even more specific profiles than in digital marketing in general.