In times of digital transformation, is cold calling dead?

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Many of us have heard that cold calling is a thing of the past. In a world of digital transformation and with so many communication channels to reach our prospects, why call?

When it comes to B2B business, nothing could be further from the truth! Here are 5 reasons why you should keep calling, or start doing so.

Faster learning
We know that speed is of the essence these days, and the easiest and quickest way to get valuable feedback from your prospects is to cold call. Because how long does it take to get a response if you call, email or prospect on LinkedIn?

Calling is definitely the quickest way to understand if the roles we are contacting are the right ones, if hospital mailing email list the companies are actually the ones we are interested in, if they really have the purchasing decision and have the available budget, what time of day is best to call and how they prefer to communicate.

They will also be able to give you feedback on the value proposition you are offering them, and they will give you interesting data about the competition. It is difficult to get someone to take the time to write all this in an email, but they will tell you about it in a short call.

Resilience
Nothing builds character more than having to sell something to someone who wasn't expecting your call: Many will inevitably refuse to help you, and over time you'll learn to be comfortable with rejection. This will build a resilient personality and teach you new skills that you can transfer to other aspects of your life.

Adjusting your Elevator Pitch
You need to capture your audience's attention right away, given the cold nature of the call. That's why your sales pitch needs to be well-prepared, fast, precise and captivating: What problem are you solving for your prospect? How will you make their life better? You have 30 seconds of their attention!

Sounds difficult, right? The good news is that the more calls you make, the more you can adjust your pitch until you find the best way to engage your target audience and get more meetings that lead to more sales.