Set your sales goals

[Ehsanuls55]

The third step is to set your sales goals. This means you need to determine what your goals are for each campaign.

Be careful. A good sales goal should be:

Specific;
Measurable;
Reachable;
Relevant;
Prompt.
For example, a good sales goal for a LinkedIn cold message campaign could be to generate 10 qualified leads in 2 weeks.

At LaGrowthMachine, we recommend that you conduct sprint sessions: Set a goal for a audit directors auditors email list two-week period. After this period, evaluate your results and adapt your strategy accordingly.


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Step 4: Write your sales message
This is the most important part of the whole process.

At LaGrowthMachine we see very different results between different campaigns whose only difference lies in the wording of the messages.

The fourth step is to write your sales message. This is probably the most important part of the process, as it will be the foundation of your entire LinkedIn outreach campaign.

Try to think about how people feel when they receive a LinkedIn cold message:

They don't know him;
They probably aren't interested in what you're trying to sell;
You are already receiving tons of messages every day from your competitor.
It needs to stand out, and the best way to do that is by writing a personalized message.

For you, the best way to do this is by using the “pain point” strategy. This means that you have to find the main challenges that your buyer persona faces and write a message that directly targets these challenges.

For example, if you are selling a marketing automation tool, you could write a message like this: