Tips and methods to improve your digital sales

[Ehsanuls55]

Today, in an increasingly digitalized world, even the sales approach has shifted toward digital sales.

Without a doubt, digital sales are here to stay and are the future.

What is digital sales and why is it growing year after year? What are its benefits? What are the digital sales channels? How to build a digital sales process with sustained growth for your company?

In this post, we will explain what digital sales are. We will also look at some of the best techniques and channels that can benefit and generate profitability for your business or startup.

What are digital sales?
Let's start with a simple definition: digital sales or ecommerce are any type of sale that is made online.

That means if you're selling something through your website, social media, or any other online administration directors email list platform, it's considered a digital sale.

They differ from traditional sales, in which the product or service was offered in person or by telephone.

Ecommerce is becoming more and more popular and growing in percentage vs. the traditional sales approach year after year, and will continue to gain ground as time goes on.

Why? Because it is proven that consumers are increasingly researching before making a purchasing decision.

According to Forrester, nearly 60% of B2B buyers prefer to research a purchase online before speaking to a salesperson.

If you want to reach these consumers, you have to understand their behavior and be present on the digital channels where they are.

At LaGrowthMachine, we see more and more clients turning to e-commerce every day. Why? Because digital sales offer a safe and efficient way to generate a hot lead.

Get 3.5 times more leads!

Do you want to improve the efficiency of your sales department?

TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!

Our automation tool makes it easy to manage marketing campaigns and workflows as thousands of messages can be sent automatically through channels such as LinkedIn, Email Marketing and Twitter.

What digital sales channels exist?
In the previous section, we talked about what digital sales are.

In this section, we will review the main channels through which you can generate digital sales.


When it comes to B2B, the most effective advertising channels to generate digital sales are:

1. E-Mail Marketing: Email remains one of the best channels for generating successful sales. When using emails as part of your sales campaign, it is important to personalize them as much as possible. At La GrowthMachine we offer all kinds of sales automation tools with multiple possibilities to personalize messages according to our target audience.

2. LinkedIn Prospecting – LinkedIn is great for connecting with B2B prospects. It allows you to find a company’s decision makers and get in touch with them directly.

3. Twitter: Twitter has become a very versatile platform nowadays. You can use it to promote your brand or products as well as generate sales through follow-up messages and tweets. But the most interesting thing is that you can generate new leads with an active and engaged audience.

4. Whatsapp: Whatsapp is a growing channel within sales teams to reach a B2B hot lead.

The first three channels are already integrated into our sales automation tool.

This means you can set up automated sequences to reach hundreds of leads with just a few clicks!