In just a few days, the arguments for stopping investing in traditional online advertising have grown substantially. On the one hand, Chrome's intrusive format blocker has started to work , which will mean a forced redefinition for the online advertising sector, after many years of abuse of users.
On the other hand, Unilever, one of the canada email list largest advertisers in the world, threatens big technology players such as Facebook and Google with withdrawing their advertising if they do not take measures to ensure a positive impact on society.
Against abusive advertising
In April 2017, we learned that Google was planning to introduce a native blocker in its Chrome browser that would prevent users from loading intrusive display advertising. The focus was on all those formats that do not meet the standards of the Coalition for Better Ads , a group formed by different companies in the sector.
The effects of its entry into operation on February 15th could be multiple. The most obvious is the reformulation of online advertising campaigns to a more user-friendly scheme , something especially critical on mobile phones, where the abuse of inappropriate formats greatly hinders the consumption of any content and also represents an unwanted reduction in data plans.
Bad times for online advertising
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