The new inbound methodology: attract, interact and delight

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This article updates another one published on this blog in 2017 about the inbound methodology. In this new post you will find updated information on the subject.

Inbound marketing is a methodology that allows you to attract customers using non-intrusive digital marketing and advertising techniques , such as blogs, newsletters, social networks and SEO australia email list techniques and actions. The success of an inbound marketing strategy depends on the combination of all these techniques and their correct design and implementation.

Best thing is that you will be creating your own advertising and acquisition channel, without depending on intermediaries such as the classic advertising media that are so expensive and therefore not so profitable. Customers today are looking for something more: differentiation and quality in the products and services of brands.

Marketing has changed the way traditional marketing is done, from chasing customers to attracting them. To build lasting customer relationships, every team must strive to attract, engage and delight customers contextually, and continue to build trust in your brand.

The main purpose of the inbound methodology is to contact users who are at the beginning of the purchasing process . From here, they are accompanied, through the appropriate content for their profile and for each of the phases of the purchasing process, until the final transaction. Subsequently, they are retained . A good strategy based on attracting customers encompasses the entire process from the first contact with the potential customer until they make the purchase and even after that, trying to retain that same customer.