10 reasons to get in touch with your leads

[Ehsanuls55]

We live in an age of saturation and boredom with commercial messages.

Every week I receive LinkedIn messages that give me a headache.

They are often too long, too complex, not personalized or relevant, etc.

I also get messages from people I've never heard of who justify their contact by saying:

“You work in marketing, so I thought my solution might interest you.”

In B2B prospecting it is becoming essential to stand out from the crowd.

And to do this, you have to start by finding the right pretext to establish contact.

This article explores 10 proven methods for connecting with your future clients.

Each of these methods is illustrated with concrete examples taken from real companies that pr directors email list have managed to create an attractive and productive dialogue with their contacts.

Let's get to work!


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Reason 1 – Industry News:
By sharing recent information or studies about your prospects' industry, you demonstrate not only your expertise, but also your commitment to staying on top of trends that may impact them.

Case study:
Kwiper is a software that enables certified public accountants to diversify their offering by offering wealth management consultancy (WMC) services. The company is capitalising on a renewal of the profession, supported by government aid.

Therefore, their prospecting campaigns are based on these changing trends.

They perfectly illustrate how a company can evolve to meet the changing needs of its customers, while offering them innovative ways to increase and diversify their revenue.


Reason 2 – Product or service updates :
Communicate improvements or new features of your products/services to reinforce the perception of your company as a partner that is constantly evolving and attentive to the needs of your customers.

Case study:
Contact database creation platform SocieteInfo.com proactively reached out to B2B marketing content creators to encourage them to talk about its uses, share the latest developments in the tool, and allow them to become communication links in exchange for

In addition to providing information and collecting feedback, SocieteInfo.com ensures that it has a very wide reach on LinkedIn.