I know a lot of marketing directors who say:

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Fourth, a marketing manager must learn at least as much as a marketer. And he must research new tools and trends in the market.

Marketing is the locomotive of the entire company. And the marketing director is the person who should come and say: “ Colleagues, I see this trend in the market, let's run here .” In most companies, the marketing director sets the tone.

This is still a person who implements, innovates, but at the same time is not afraid to say "no!".

And, of course, this is a manager . Because a director is a director who still deals spain consumer email list with any issues of planning, reporting, and working with personnel . He must feel his team, correctly select people for the company's tasks, but at the same time look for his own person with whom the team will be comfortable working, who will harmoniously fit into the current team and strengthen it. And you also need to prepare reports, provide information on salaries, hire people who leave, or urgently "shoot" someone who is supposedly looking away, but you need this person. You can't escape this.

“ I hate this — reports, planning... Fu-fu-fu, I'd rather give it to someone else .” You need to understand that planning and reporting are important for a marketing director by default, and are part of the responsibilities of this position.