Find your leads’ phone numbers on LinkedIn

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In this section, we have the same objective as in the previous one, except that we will focus on the phone numbers of your potential customers.

For marketers, mobile phone numbers are a great way to diversify their contact channels as part of a multi-channel strategy.

And you know what? LinkedIn also provides you with this data!


How do you get it?

As with emails, there are several methods:

Manual: In the contact information on your prospect's LinkedIn profile. Method partners email lists explained in the GIF above.
Internal scraping : with Web Scraping or Google Sheets using Google Script, for example.
Scraping with a third-party tool : Evaboot, The Growth Machine, Phantombuster or a similar application.
In this case too, you can use The Growth Machine as a scraper, or rather as a tool to enrich an initial file of potential customers, obtained with Sales Navigator, for example!

Expert advice

Once your leads have been imported from Sales Navigator and enriched with The Growth Machine, you can integrate cold calling as an action in your multi-channel sequence.

We explain it all in this tutorial article .

Step 4 – Optimize your LinkedIn profile
You now have a solid base of potential customers to contact.

Before you jump into outreach, remember to pin all your personal brand signals on LinkedIn.

Because when your potential client receives a message from someone they don’t know, they’ll have the reflex to click on your LinkedIn profile . If it’s incomplete, it’s a recipe for failure!


How to optimize your LinkedIn profile?

There are a number of points to consider:

Profile photo : Make sure your profile photo shows you smiling and looking good on your brand .
banner : Make sure your cover photo reflects your brand elements, such as your logo and graphic charter.
Tagline: This is one of the only texts your potential client will read. Make sure they understand who you are and what you do within 30 seconds.
Up-to-date information: If they decide to scroll further down, it's vital that your information is up-to-date and clear, so they understand what you're talking about.
Expert advice

The Growth Machine allows you to prospect from LinkedIn using your identity (=your profile).

But if you're a little clever and creative, you can create recruitment strategies using multiple identities!

This is a very useful use case that is described in this guide .

Now that all of that is in place, I’ll tell you how to start social selling alongside your prospecting.