The 6 best digital marketing services for companies in the technology sector

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One of the most important decisions that must be made in technology companies is selecting the digital marketing techniques to be implemented.

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Here at MÁRATUM we want to show some of the main techniques for this type of company:

Sales and marketing alignment
Although it may seem like the last step, it should always be the first. These are the two departments that must be aligned to get clients . The marketing department is responsible for attracting buyer personas and then, once they have become leads, the sales team is responsible for carrying out sales prospecting .

Allowing both teams to participate in the entire process will create a connection and both parties will feel a part of the process and become more involved.

Development of a website that generates business opportunities
Technology companies are often new businesses so they israel whatsapp lead understand the importance of having a website, but it is especially important to have a functional website that allows us to generate business opportunities.

The best methodology to follow on the web is customer-oriented Inbound Marketing . Through this methodology, you can convert website visitors into potential customers or leads . To subsequently nurture these leads. This methodology uses tools such as: SEO, social networks, mailing, content creation…

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Ongoing development of the website
Website content must always be up-to-date to be helpful to users. To do this, regular research is required: reading reports, finding weak points, formulating hypotheses, establishing tests, etc.

Once the analysis of what works best and trends has been carried out, new content must be developed. The blog becomes a very important tool for continuously generating interesting content.

Sales automation
Although it may not seem like it, many actions can be carried out through digital marketing to improve the sales process.

Sales automation refers to the implementation and configuration of a modern CRM that serves both for marketing by nurturing leads and for sales to automate the prospecting process. At MÁRATUM we work with Hubspot , perfect for this alignment.

By establishing a CRM that is valid for both sales and marketing, we will be able to have data on:

Open rates ( which help us improve subject lines)
Click rates
Response rates ( both help us improve the body based on the results we are aiming for)
How prospects interact with the sales materials we create, meeting links, automated email sequences, and snippets.