What is the difference between a CRM system and an Email Marketing tool?

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It is worth remembering that CRM is quite different from an Email Marketing tool, which allows the sending of campaigns to customer contacts. Although CRM allows the sending of email messages to communicate with leads and customers, the focus of the tool is not on that, but on customer relations on various fronts .

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What are the advantages of using a sales tool?
Done! Now you know what a CRM system is. It's time to learn more about the advantages of this tool!

Organize the information

You can't talk about CRM without touching on the topic of organization. This ecuador whatsapp resource is one of the main advantages of using a sales tool. That's because the software comes with a dashboard with all the important information about the history of leads and customers, as well as the goals and sales made.

Having this information organized makes sales management easier, since the data is not spread across multiple files, which happens in Excel spreadsheet control, for example. Everything is gathered in one place.

Facilitates the management of an operation
Managing a sales operation is not an easy task. The sales coordinator can often end up dealing with small details of the day to day. But, in the end, a good coordinator or manager has to have as a priority the improvement of the processes and, consequently, of the results, right?

A sales management tool is very valuable precisely for that reason: it delivers something essential for coordinators and managers: data.

In the survey mentioned in the introduction, it was found that 75.6% of companies track only the number of sales and the value generated by them as their main metrics. These numbers tell us nothing more than the obvious: how many sales were made and what their values ​​were. There is not much to interpret.

But, by using a good sales tool, the coordinator or manager can be aware of other indicators that provide essential insights for real improvements in the operation. We will give more details about them in the next sections.