What's new on Facebook Ads

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Hello, readers of Fizzing Marketing Digital's blog .

Facebook recently announced that it will be promoting a change in Facebook Ads' sponsored stories , to a level of integration with other ad models, which the company defines as social context. In other words, the sponsored stories ad model will no longer exist separately from news feed and sidebar ads, as social interactions will be displayed in all types of ads, in a complementary way to them.

This sponsored stories format occurs when Facebook users interact with sponsored pages, apps or events and the activity appears to their friends. In other words, if you see an ad for a certain brand and you have friends who like that brand's fan page, you will see this information. The expectation is that in practice, for users, the model will overseas chinese in australia data as it is currently and the trend is that only the management of Facebook Ads will undergo a new change, as has been happening more frequently lately.

Sponsored Stories Facebook Ads

Types of Facebook Ads campaigns
Today, Facebook Ads allows for more clearly defined advertising objectives, according to the strategies you will use in your campaigns. These are:

Page Posting Involvement:
The objective of this type of advertisement is to boost publications on the fan page, increasing its reach and, consequently, likes on posts, comments, shares, plays on videos or more views of photos and albums.

Page Likes:
This type of ad aims to attract more fans to your fan page. But don't take anyone who clicks on your ads to your page's timeline. It is essential to use landing pages that demonstrate the type of information that the user who likes the page will find on the fan page and explain what the company is, so that those who are really interested in receiving content from your brand will like it. Click on this link and check out an example of a landing page for Facebook ads .

Clicks on the website:
This type of ad leads anyone who clicks on the ad to visit the page on your website defined in the campaign configuration. It is essential that the ad is direct and fully connected to the landing page. For example, if you are going to create a website click campaign for a specific DVD box set, when the user clicks on the ad, they should be directed to the page on your website that sells this product, and not to the website home page. If you are advertising a brand of shirts, take the user to the category of this brand of shirts on your website. Be as direct as possible and eliminate unnecessary steps in your conversion funnel.

Website conversions:
With this type of ad, you can define specific actions that the user needs to take on your website to generate a conversion, such as completing a purchase, for example. To measure the results of this type of campaign, you need to create a conversion pixel on Facebook Ads and install it on the ad's landing page, in addition to using Google Analytics conversion metrics.

App Installations:
When you’re browsing Facebook on your Android or iPhone, for example, you’ve probably come across suggestions of apps to install, right? In this campaign model, you’ll do just that: encourage users to install your brand’s app on their portable devices.