Discover the 29 marketing books that will make you an expert on the subject in 2021

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If you are a bookaholic in the world of marketing and you like to keep up with trends or you are a person who is looking for alternatives to improve your potential with quality information, I think these tips will be very useful.

1. Marketing (The library of success)
This work was released in 2016 and was written by Brian Tracy. Here, some of the key features of band you will find 21 practical ideas to improve your marketing strategies and improve results.

In a very practical way you will learn how to increase sales, increase competition, ways to dominate the niche market and amplify profitability.

It is a marketing book with interesting content to learn about:

How to build your customer base;
Master the concepts of segmentation, specialization, differentiation and concentration;
How to properly leverage distribution channels ;
How to focus your efforts directly on the customer;
Be able to answer questions about new products or services offered;
Provide customers with the reasons why they should become your customers;
And other things too.
2. Marketing Dictionary
The printed version has approximately 648 pages. The Marketing Dictionary aims to be a comprehensive reference tool.

If you are a student in the area, a marketing professional, an advertiser or an enthusiast in related areas, this is a work that should not be missing from your personal library.

The definitions surrounding the marketing environment are clarified, such as:

Consumer analysis;
Sales promotion;
Direct marketing;
E-commerce and other topics.
It can be found for purchase online or in bookstores.

3. Marketing management: analysis, planning, implementation and control
This is the book by the famous and one of the fathers of contemporary digital marketing , Philip Kotler . We suggest this work to you because reading the precursors of this area will clarify how marketing has worked since its beginning.

The good thing is that this title is in PDF format , you can download it without any problems and easily. You will learn about strategy designs in marketing:

of the global market ;
pricing programs ;
communication and promotion mix;
manage sales forces ;
How to do a performance evaluation and control;
Selection of market channels;
How to do an environmental analysis;
and others more.
It's worth it, if you want to learn about these and other relevant topics, I invite you to read it without a doubt.

4. Marketing
This book was written by Laura Fischer and Jorge Espejo, two professors in this area. It is a book with didactic and attractive writing to understand the concepts and their application in Mexico and the Latin American environment.

With themes, learning objectives and activities in each chapter, there are 17 chapters in total.

It is in its fourth edition and does not cover marketing in micro, small and medium-sized businesses ; it explains specific markets in detail.

If you buy the printed version of the book you will be able to enjoy the extra content that comes on an interactive CD (with questions, tests, exercises, readings and videos). But there is also a PDF version if you prefer.

EDITOR RECOMMENDED CONTENTS

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How to generate sales with Content Marketing


5. Marketing for entrepreneurs
This is a light read, showing us applicable notions and knowledge of marketing. If you have an entrepreneurial streak or own a small business, this is the book for you.

You will be able to learn to:

Select the best promotional tools to bring visibility to your product and brand ;
How to research and segment markets to find out who your potential customers are ;
Analyze competencies (successes and errors);
Detect and develop new business opportunities;
inter alia.
6. Marketing with sauce
If you already have knowledge in this area and want to deepen it, this is a good book to continue your studies.

Marketing with Salsa gives Latin American readers pragmatic tools with its direct, straightforward language and a collection of real cases. You will find theories and concepts from the corporate market to ensure better performance for your business.

Some critics say that this work can be compared to a marketing treatise made for Mexico, however, the developments described in the pages can be applied to different contexts in Latin America and in commercial practices.

It is easily found in print and digital format on Amazon's site.

7. International Marketing
This deals with the reasons why international marketing emerged , the importance of its current operation in companies and how tools are important to open new commercial markets.

In this area, the objectives and performances set by companies will define success or failure in internationalization . You can easily download this title and read it in digital version .

It is an educational reading with concepts and parameters in that market, in addition, it leaves the reader on a par with the context of product marketing between international markets and on the bases of International Marketing .

A glossary is available at the end of the book to help the reader become familiar with the key definitions and concepts of international marketing.

This is a great reading list for you, padawan or jedi, who is on vacation, has free time or wants to read something new and doesn't know where to start.


Inbound Marketing Books
8. Content Rules – Ann Handley and CC Chapman

“Content Rules” is a good introduction to the concept of Inbound Marketing . This book, created by Ann Handley and CC Chapman, is a must-have for your bookshelf. In addition to discussing its importance, it teaches readers how to create engaging content.

The book is packed with examples and case studies, demonstrating the importance of human-voiced content . Particular attention should be paid to Chapter 6, which outlines the six basic characteristics of a good story.

9. Convert!: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt

You may know a lot about website building, layouts, design, and even inbound marketing software. But the question is: how do you make it work, attract people , and generate sales?

This 312-page manual promises to “transform the success rate of any website.” Hunt argues that almost all sites are performing far below their potential and shows that the traditional way of building websites—creating content and waiting for visitors—is completely wrong.

10. Do It! Marketing – David Newman

A book to open and start putting into practice even before finishing reading. There are 77 tips and a 21-day marketing plan , step by step.

The fundamental question in the book (and one we should ask ourselves all the time) is: "What value did I add to my lead to earn the right to invite him to talk and offer my solutions?

11. Guerilla Marketing – Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

The 1983 classic (updated in 2007), which simply launched the concept of "guerrilla marketing," remains an essential book in the inbound marketing library.

For Levinson, marketing means “all of your company’s contact with the outside world.” This naturally includes the production of any and all content, as well as any interaction with customers, including customer service .

Guerrilla marketers rely on imagination rather than the brute force of big budgets , and from this perspective, all the lessons of guerrilla marketing apply to inbound marketing (especially "making content go viral ").

12. Likeable Social Media – Dave Kerpen

Kerpen is an influential speaker and blogger, and his book has a lot of positive reviews on Amazon, which has to count for something. He defines his company, Likeable Media , as a “ word of mouth marketing ” company.

He begins his book with an interesting story. Dave tells how he complained on Twitter about the long check-in line at a Las Vegas hotel, Aria. The social media of a competing hotel, Rio, responded: "So sorry about your bad experience. Hope the rest of your stay is good."

Marketing automation may have helped spot a relevant tweet, but it couldn’t convey the humanity of the response given. On his next trip, Dave naturally decided to stay in Rio: “They made a $600 sale with just one tweet.”

But the story doesn't end there. Dave liked Rio's Facebook page, which led to his friends messaging him and asking about the hotel, and so on, a positive snowball of Inbound Marketing (wow!)

13. The New Rules of Marketing and PR – David Meerman Scott3

Scott navigates the world of marketing options (all the old alternatives plus blogs, podcasts , email releases, virals, etc.) and recommends a few ways to talk directly to customers. He also included several examples of businesses of various sizes and different industries in the book.

The author understands the importance of using keywords and tags as well as various tools such as forums, encouraging employees to have blogs, building buyer personas , new rules about releases and much more.

14. Trust Me, I'm Lying – Ryan Holiday

This is the most cynical, sarcastic and comical book on the list, and perhaps the most authentic. Holiday, who was the marketing director of the clothing store American Apparel, tells real stories about how it is easy to make content go viral on the Internet, as long as you don't have too many scruples.

One of their recommendations is to capitalize on people's hatred, because we love to share content about what we hate (if you don't believe it, think about the elections).

Another of his tips is that no one needs to make announcements or send releases to big channels or communication vehicles: just let bloggers know what journalists like to read. Holiday shows how it is easy (and even perverse) to get a lot of publicity with little effort.

15. UnMarketing: Stop Marketing. StartEngaging. –Scott Stratten

Straten argues that a business only thrives when relationships are built, and many who doubt that are simply turning to boring, distant events for the sake of networking .

In his view, companies must "demarket" and speak naturally, a lesson learned by almost all the great examples of " social media ." The author says, "When the need arises, customers buy first from people they know, trust and like."

16. Inbound Marketing: Get Found Using Google, Social Media, and Blogs – Brian Halligan and Dharmesh Shah

The acclaimed book by HubSpot creators Brian Halligan and Dharmesh Shah is a must-read for any professional in the field.

Like each of the books already mentioned, it allows the reader to acquire an even broader understanding of Inbound Marketing, making it possible to apply the content covered in their own strategy, resulting in increasingly effective actions.

17. The Purple Cow - Seth Godin

Our list continues with one of the greatest marketing classics of all time. In a world that is becoming more and more information-filled, it takes more than just a piece of advertising to get companies to encourage people to choose a product or service.

With the market becoming more and more competitive—in quality and quantity—it takes more than a nice jingle, a good slogan or a well-made advertisement to attract the attention of consumers among so much information.

In this day and age, when just being “good” is no longer enough, you need to look for strategies and actions that will make your brand exceptional. You need to be different from the rest, stand out among so much information, and get people to comment on your brand and want to consume your product or service.