The importance of being in the first places of searches on Google

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As we well know, people's behavior when purchasing a product or service has changed, which is why if companies want to stay in the game they must understand and adapt to these new behaviors. It should be very clear to us that before buying a product or contracting a service, what people look for is information, they want to make sure that their purchase decision is the best, that is, they seek to have an informed purchase decision.

There are 3 stages that a buyer goes through before making colombia whatsapp lead a purchase, this is known as "The buyer's journey or buyers journey"And what you are looking for throughout this journey is information that resolves the doubts you have, Where?

The Internet, mainly Google, this is why our strategy must be based on organic positioning in search engines, we must begin to generate valuable content that talks about relevant topics of our industry in order to give these potential clients the necessary tools to make the best decision and by being the ones who are providing this information and accompanying them on their journey, we generate trust and in the end trust is what helps close new clients.


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