You've probably been to a Landing Page before, but you probably didn't know what it was called. If you type "Landing Page" into Google Translate, it will show the translation as "Destination Page".
Normally this concept has always been linked to the pages on which people land, whether it be blog content, a Facebook page or even when you type a company's website into the URL bar and "fall" straight to the home page.
However, when talking about digital marketing, this term has the same definition, but with a more specific objective: conversion .
So, instead of considering a Landing Page as any page you access on the internet, when we view it within digital marketing strategies , it can and should be seen as a lead capture tool, a conversion page.
Some characteristics that make it easier to identify is that it has lean elements and all of its information is focused on a single product/service/rich material or anything else that is the objective of the offer.
Want an example? If you’ve created a rich piece argentina whatsapp data of content – an e-book, infographic, webinar, spreadsheet, whitepaper, etc. – and you want it to bring potential customers to your business, you need to create a Landing Page to capture them.
It should only contain information about this e-book, points that reinforce what the person will read in the material, what questions will be answered and how it can help them with their needs.
Important tip: do not place links that lead to other pages and materials within this Landing Page, as the user may lose focus and leave the page before converting.
5 essential elements of a Landing Page
Title and Subtitle
Landing page title and subtitle
These are two elements that should be considered carefully, as they will be the first to be seen and analyzed by the user. Ideally, there should be a connection between the title and the content in the ad so that your persona can make a connection between the two.
The title must provide this connection with the ad that was clicked and the subtitle must briefly clarify what the material, product or service being offered on this Landing Page is about.