Efficient advertising strategies to improve click-through rates and cost-effectiveness

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Strategy for the second half of the year
Based on the test results in the first half of the year, the advertising strategy in the second half of the year is divided into the early stage and the later stage. In the early stage, "Efficient Express + Audience" is used to optimize adding to the shopping cart, and remarketing to site visitors and fans' interactive audiences is also combined with traffic ads. For promotion, the overall audience is mainly new customers and supplemented by old customers.

This strategy has successfully reduced the cost of adding Lai Mama Shiitake Mushrooms to the shopping cart and brought about purchase conversions. However, as the cost of general conversion advertising gradually increased, the adHub team switched the advertising to use "High-efficiency Quick + Shopping Campaign" (ASC). In the past, ASC could only optimize bulk sms cyprus purchase events, but now it can also optimize other standard events. Therefore, ASC is used to optimize the shopping cart later. This approach not only reduces the cost of adding a cart, but also brings better purchase conversions. Compared with ordinary After conversion, ASC's ROAS increased by nearly 1.7 times, and increased by more than 8 times compared to the first half of the year.


Audience targeting

Through testing with interest audiences and audiences with better performance in the past, we can initially screen out groups with high conversion potential.
During the ad delivery process, audience settings are continuously adjusted based on shopping behavior data to optimize ad effectiveness.

Material optimization