Steps to organize a webinar

[samiaseo222]

These are the 11 essential steps that a webinar should have:

Define the topic you want to discuss based on the buyer persona you want to impact. In this step, you must define the format and the brand spokespersons: who will be in charge of presenting it. Remember that it is not about making a boring commercial presentation , the objective is to provide quality content for attendees. The webinar is another tool in your inbound strategy.

There is nothing worse than attracting an coo email list eager audience and disappointing them with low-quality content. In webinars, it is very important to get a good attendance figure, but you have to keep an eye on the drop-out rate before finishing. Have you also made a 'smoke bomb' in some session these months?

Make sure you meet the technical requirements we mentioned above. Choose a software to launch the webinar and generate a URL or form for attendees to sign up for. Remember that it is best if you can select one that syncs with your CRM , so you will have up-to-date attendee information in your database.

Create a landing page for registration. Under your own domain, have a page that serves to centralize all the event information . It will also be useful to collect information from attendees from a single source. If you want to know how to create one that gives results and converts well, we leave you with a series of tips in this post . Tools such as Zoom or EventBrite already offer landing pages for registration that, although they are not customizable, can be useful.